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Finding the Perfect Book Title
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Finding the Perfect Book Title

Peter Hildick-Smith of Codex with a fresh approach to choosing titles and subtitles

Have you ever struggled – or fought with your publisher – over a book title? Well, this episode is going to help!

One good thing that happened to me during the pandemic was getting to know Peter Hildick-Smith of Codex Group. We first connected online through an email group for publishing professionals. Fortunately, Peter was making his way to Vermont from New York City. Our first meeting was, like all meetings in 2020, outdoors and socially distanced.

We’ve been talking ever since. Peter has loads of experience working with big publishers and industry leaders, and conversations with him have opened my eyes to more precise ways to think about marketing and promotion.

I’m delighted to share this conversation about finding the right title and subtitle for your book, using my forthcoming book (title, of course, to be determined) as a case study. The lessons here can be applied to any book, but we focused here on nonfiction.

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